Repetition…Repetition

I have two siblings, Pete and Repete.  Now, Pete runs a very successful property maintenance business and lives at the edge of town.  Repete, is a software engineer and had to move away to Ireland for her work.   The story goes on…blah…blah…blah.  At the end I ask you what was the name of my second sibling?  (you get it, right?!)

AD RESIDUE AND REPETITION

Regarding your business’ advertising and marketing, ad residue is the ongoing power of advertising after the advertising ended, whether that be when the commercial is over or when the campaign/sale is done.  With Coffee News, we want you to know that it is a very effective supplement to other advertising done by your business no matter what type or style it is!  Coffee News is designed to build residue effectively and inexpensively.  You’ve heard the story, right, about choosing a single penny that doubles each day for 30 days versus $10,000 today because in 30 days you’ll have over $5 million.  This is because of compounding and it’s the perfect analogy for compound advertising/marketing.  Compounding residue is the residual value of small advertising/marketing actions focused on building quality content and messaging over time.  Instead of large, short-term actions, focus on compounding benefits from each marketing action, creating a continuous system where each effort informs and improves the next, leading to a powerful, long-lasting, self-reinforcing loop.

Someone with Coffee News has figured that our ads might provide a compounding effect of about 5% each week.  After four weeks the ad can be 20% more effective, and at the end of 26 weeks the ad residual effectiveness could be over 300% of the original ad.  (Week 0=1.00, week 1=1.05, week 4=1.21, week 13=1.88, week 26=3.55).    The longer an ad runs or the more places it is seen the more effective it is!  Remember that all advertising/marketing works via repetition, never believe that your customers know what you do.  You have to create a consistent and continuous brand and message.

On top of where you have an ad and how long it is running don’t forget that on average, we see 3000 different messages daily!  There is no way that you, I, or we understand 3000 different message/commercials.  Ads are everywhere, the computer, your phone, TV, sign posts, clothing, grocery stores, everywhere!  Subconsciously, we do respond more than we realize, think about why you bought those shoes or ate at that restaurant.  That is the result of compounding and ad residue.  Thomas Smith, in 1885 London, noted that the first time a man looks at an advertisement, he does not see it and the second time, he does not notice it.  By the fourth time, he vaguely remembers seeing it before and the fifth time, he actually reads it.  The tenth time, he asks his friend if he’s tried it and of course on the fifteenth time, he thinks he will get it some day.

I would end by sharing that Coffee News is your inexpensive, ad repeater with weekly exposure.  Coffee News becomes your re-run of other advertising you are engaged in, which is compounding residue.  Read more about ad residue and the compound effect of advertising/marketing OR reach out today to find out about Coffee News ads.